Blog-søgemaskinen Technorati har i samarbejde med PR-firmaet Edelman netop annonceret, at de vil tilbyde specifik blog-søgning i Tyskland, Frankrig og Italien (og Korea og Kina, men det er altså ikke Europa).
Det skriver New York Times:
…foreign language services in Europe and Asia were particularly necessary because finding bloggers who write about brands and products could be more difficult in these regions than in the United States. In many European countries, the leading blogs focus on politics or cultural issues; in the United States, they are much more likely to look at business or technology.
I artiklen fortæller NYC også lidt om, hvordan den europæiske blog-scene ser ud – sammenlignet med den amerikanske:
The Edelman-Technorati study ranked blogs by region, gauging their influence according to the number of links from other blogs. Of the top 100 blogs in Italy, 43 percent are personal journals, the study showed, compared with 3 percent in the United States. In France, 30 percent of blogs are personal diaries.
In Germany, technology blogs are more common. The top 100 blogs, however, contain an average of only four posts a day about one big brand, Microsoft, compared with 30 a day in the United States.
While rates of blog-reading are relatively comparable in major European countries and the United States — roughly one-quarter of the population looks at blogs at least once a week in America, Britain and France — blogs based in the United States remain more influential, according to the survey.