BusinessWeek skriver i disse dage gode råd til mindre virksomheder der overvejer at bruge weblogs.
Første artikel var fra 15. maj og handlede om fordele og ulemper (Does your small business need a blog):
If you decide to start a blog, you’ll probably have to deal with naysayers who don’t understand the concept, Gundry says. “They think [blogs] are mostly online journals where people talk about their dogs and their knitting. They aren’t. Blogs are the means by which businesses keep contact with their customers, professors with their students, specialists with their field of expertise, and much, much more.”
Anden artikel er fra i dag – og handler om, hvordan man kommer i gang (The ABC’s of starting your blog) og der er mange gode råd at hente:
Once you’ve got an idea of what you want to accomplish with your blog, read other peoples’ blogs and get a handle on what they’re doing, advises James Governor, a technology analyst with Denver-based RedMonk. Reading blogs within your industry will give you a sense of what niches are underserved and will help get your own creative juices flowing so you can write authoritatively when it’s your turn.