I dette interview fra IT-Conversations forklarer Scott Anderson, som er “Director of Enterprise Brand Communications” i Hewlett Packard, hvordan HP benytter weblogs til at opnå bedre dialog med deres kunder og interessenter.
The blogosphere is changing how customers gather and consume information about the marketplace. Scott Anderson, Hewlett Packard’s Director of Enterprise Brand Communications took a huge step in bringing his company in line with the principles of open dialogue with its customers through the blogosphere.
Optagelsen er fra december 2005 – men alle overvejelserne er brandaktuelle:
A sea change has been taking place in communications and the rules are very different compared to traditional mass communications. HP needed to acknowledge that a change in management is required for a big company to play by the rules instead of trying to manipulate the live webspace.
Sæt 38 minutter af til at lytte til erfaringerne fra HP. Hør hele interviewet med Scott Anderson her