Busines Week har en interessant artikel om, at virksomheder ikke blogger ude i offentligheden, men starter med at eksperimentere med formatet internt. For eksempel som supplement til intranettet.
Why are blogs supplanting traditional corporate Intranets? They’re a snap to set up, and cheap to run. That’s why the blog universe — as counted by Technorati, the leading blog search engine — has tripled to 27 million in the last year. They dwarf the number of personal Web pages, which require more technical expertise.
What’s more, blogs are designed to change daily and — importantly — to receive comments from the public. This means that while traditional corporate Intranets are static, blogs generate conversation.
Læs selv resten af artiklen: The Inside Story on Company Blogs hos BusinessWeek.