Toby Bloomberg har et marketing-firma og en weblog om marketing. Nu bliver hun interviewet til Shel Israel og Robert Scobles bog "Naked Conversations" om weblogs – blandt andet om, hvorvidt alle virksomheder skal blogge:
"8.Should all companies blog? Who should? Who shouldn’t?
Any company can benefit by opening the doors of communications wider— at least any company who doesn’t have harmful secrets buried. To me, it’s not “should companies, blog” but “will the company culture support a blog?” Marketers must realize that blogs are a longterm strategy and not a short-term fix. Organizations must be willing to dedicate people and time resources.
If the company culture is manipulative, employees are not treated with respect and customers are thought of as commodity items…then no, that company should not blog. Actually, that company should close its doors."
Resten af interviewet kan læses ovre hos "Naked Conversations".